Make each answer evidence-based
Select Verified only when someone on your team has actually checked the claim. Choose Needs work for a known gap and Not checked when you simply don't know. This audit does not query Google, ChatGPT, your ads or your private accounts, and cannot certify that AI systems recommend your business.
Why these twelve questions?
Findability means a human—or a search crawler—can read what you do and where you work. Trust means important claims have a real company behind them and evidence when necessary. Response asks whether customers actually reach the right person. Measurement distinguishes a lead-generating system from an impressive-looking dashboard.
Those fundamentals matter regardless of whether the buyer uses a traditional search engine, an AI assistant, a referral or a local directory. No checklist can tell you your position in a particular AI answer, and no vendor can guarantee inclusion.
How to verify instead of guessing
Open your most important service page on a phone and confirm the contact path is usable. Compare the company's legal and trading identity, location and services across public listings. Review your latest ad and the page it opens. For response and attribution, inspect real records with appropriate permissions; don't send unsolicited mystery-shopping requests or collect data about people without an authorized purpose.
Read our AI search visibility guide and account ownership guide for a deeper review.
Keep exploring
These resources are free to use. No email address, appointment, or purchase is required. Browse all resources, or ask Northstart a question. If you want a fully managed operation rather than another tool to manage yourself, see what the Growth System includes.