You're not the only one losing leads this way
Harvard Business Review audited how fast 2,241 U.S. companies responded to a new web lead. Here's what they found:
Source: Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011. The 7× figure comes from the same study’s analysis of 1.25 million leads.
What business owners are saying
Real public posts. Names and photos hidden. These are not Northstart clients.
Here's what that actually costs you
Most marketing setups get built one vendor at a time. A website a few years ago. An ad agency after that. Someone sold you on SEO. You signed up for a CRM because everyone said you needed one. Maybe an answering service, or an AI tool or two.
So you're paying all of them, and you're still the one holding it together.
Now picture this. It's 8:17 on a Tuesday night. Somebody needs exactly what you sell. They find you on Google and fill out the form on your website. It sits in an inbox until 9 the next morning. By then they've already called two of your competitors, and one of them picked up.
You paid for that lead. The ad, the website, the SEO. And it went somewhere else.
How many of these sound like your business?
Tap the ones that apply.
If two or more of these are true, keep reading.
This isn't anyone's fault. Every company you hired was hired to do one job. Nobody was ever hired to run the whole thing and make sure the pieces work together. That's the gap we fill.
The Northstart Growth System
Your entire marketing operation, built, connected and run by one team.
How it works
- We get you found. A website that turns visitors into calls, Google ads, Facebook and Instagram ads, and SEO, all built and managed by us.
- We answer every lead. AI phone answering picks up when you can't and transfers the good calls to you live. New web leads get a text back right away.
- We follow up until they book. Every lead goes into a CRM we actually set up, with automatic follow-up that keeps going. We'll also go back after your older quotes.
- We run it and improve it every month. We watch what's working, change what isn't, and you have one team to call.
Everything that's included
- A website built to turn visitors into calls (or we fix yours), plus landing pages for your campaigns$3,500 value
- AI phone answering that picks up when you can't and transfers good calls to you live$2,000 value
- A fully built CRM and automations so leads don't fall through the cracks$3,000 value
- Google, Facebook and Instagram ads, set up and managed for you$2,500/mo value
- Ad creative made for you, so you're not running the same picture for months$1,000/mo value
- SEO and AI search work so you're easier to find on Google and in tools like ChatGPT$1,500/mo value
- Automatic follow-up texts for new leads and old quotes$750/mo value
- A team running all of it every month, with requests usually handled within a business day$1,000/mo value
Hired out separately, that's about $8,500 to get started and $6,750 every month.
Values are our estimates of typical U.S. agency, freelancer and software pricing for similar work. Real quotes vary by provider and market.
Compared to your other options
Swipe to compare →
| Hire a marketing employee | Hire 4–5 agencies | Do it yourself | Northstart | |
|---|---|---|---|---|
| Website built & maintained | Maybe | Separate company | Your weekends | ✔ |
| Google & Facebook ads run | Maybe one of them | Usually 2 companies | Trial and error | ✔ |
| Calls answered after hours | ✘ | Another vendor | ✘ | ✔ |
| Every lead followed up | If they remember | Not their job | If you remember | ✔ |
| CRM actually set up | Maybe | Not their job | ✘ | ✔ |
| One company responsible | One person doing 6 jobs | ✘ | You | ✔ |
| You manage it | Yes | Yes, all of them | Yes | No |
What it costs
Hired out piece by piece, you'd be looking at roughly $8,500 to get started and $6,750 a month after that, and you'd still be the one managing it. A full-time marketing employee means a salary, payroll taxes and benefits, and one person can't cover all of this anyway.
We're bringing on our first group of founding clients at a rate well below that.
Founding client rate
$2,999/month
- ✔ Full setup included
- ✔ Everything on the list above
- ✔ One team running all of it
Your ad budget is paid directly to Google and Facebook, so you control it. AI phone and text usage has a small metered charge based on your volume.
Apply for the founding rateTakes 2 minutes. If you're a fit, you can book a call right away.
Once the founding group is full, the price goes up for new clients.
Not sure it's worth it? Run your own numbers.
Be conservative. Nothing you enter here is sent anywhere.
Leads slipping through each month: 6
Customers that could have come from them: 1.8
Revenue you're likely missing: $4,500 a month
That's about 1.5 times what the Growth System costs.
Why apply now
- The founding rate is temporary. It's for our first group of clients. After that, the price goes up for new clients.
- Waiting has a cost. Whatever the calculator showed you is roughly what another month of putting this off costs.
- It doesn't take long to get going. Setup usually takes about a week once we have access to your accounts.
- Finding out is free. The assessment takes 2 minutes and there's no obligation.
Why the founding rate is lower
We're bringing on our first group of clients. We'd rather work with a handful of good businesses at a fair price, do great work for them, and raise the price later. That's the whole reason.
Who this isn't for
- Brand-new businesses still looking for their first customers
- Businesses that can't take on more work right now
- Anyone shopping for the cheapest option, or only one piece (like SEO by itself)
- Anyone looking for a guaranteed number of leads. No honest company can promise that, and we won't.
Common questions
Is this just another agency?
No. An agency usually handles one piece, like ads or SEO. We take over the whole thing (website, ads, phones, CRM, follow-up and search) and run it as one system.
Do I need a new website?
Not necessarily. If yours works, we keep it and build landing pages around it. If it doesn't, building a new one is part of the setup.
How fast can this be running?
Usually about a week of setup once we have access to your accounts. Google and Facebook sometimes take longer to approve new ads or verify accounts. We'll give you a real timeline on the call.
Who pays for the ads?
You do, directly to Google and Facebook. It's separate from our fee on purpose, so you always control the budget.
Are there any other costs?
AI phone answering and texting have small usage charges based on how many calls and messages you get. We'll estimate them for your volume on the call.
Who owns my contacts?
You do. Your customer list and business information stay yours.
Do you guarantee results?
No. Anyone who promises a specific number of leads is guessing. What we commit to is building the whole thing properly, running it, and improving it based on what the numbers show.
What happens after I fill out the assessment?
We read every one. If it looks like a fit, you can book a call right away. On the call we'll look at what you have now and tell you straight whether this makes sense.
See if it's a fit
Answer a few quick questions about your business. It takes about 2 minutes. If it looks like a fit, you can book a call with us right away. If it isn't, we'll tell you.
Prefer to talk first? Call (330) 465-6318.